Pressure to adopt AI “may give rise to some kind of shortcuts”
“We are in a context where speed is rewarded. And often that speed will make us take risks,” warns Bruno Martinho, of Accenture, in the sixth episode of Podcast .IA.
The pressure to adopt artificial intelligence is growing in companies, but it can lead to hasty decisions and poorly assessed risks. In a context where AI agents are gaining autonomy and visibility, the temptation to speed up adoption so as not to be left behind grows too. Even when the structural conditions to do it safely are missing, warns Bruno Martinho, Managing Director – Strategy & Growth PT Lead at Accenture, in the sixth episode of Podcast .IA (which you can watch at the end of this article).
Despite the dominant talk of scale and value creation, the reality is more limited. A global study cited by him, covering two thousand companies, shows that only a minority meet the necessary requirements — from maturity in data management to a solid digital foundation — to integrate AI into core business processes. And only about 8% are actually doing so.
AI translation from the Portuguese. First published in ECO on 18 April 2026.