YouTube needs a rewind
YouTube Rewind 2018 was the most "disliked" video ever. A sign that Google’s platform itself needs a rewind, so that it stops being the dark corner of the internet.
Every year, YouTube publishes its review of the year, Rewind. It is a genuinely “Hollywood-style” production, bringing together on one screen YouTube’s biggest celebrities, the most-played artists and the funniest memes. A potpourri with all the ingredients needed to go viral.
The 2019 review came out at the end of last week. And, for the first time, Rewind was not a stylish, highly conceived video full of difficult filming manoeuvres. Instead, this year, the company opted for a “cut and paste” of the platform’s most-“liked” videos.
AI translation from the Portuguese. First published in ECO on 13 December 2019.