Cabify Portugal, a lesson in business
Cabify’s demise in Portugal is a case worth studying. The company was a victim of its own strategy: focusing on the quality of its service.
Cabify has announced it is leaving Portugal, two months after ECO exposed the difficulties the Spanish startup was facing in this market. The service stops working this Saturday, more than three years after it arrived in the country.
The team led by Daniel Bedoya tried to keep the company in the country until the last minute. Proof of that is the fact that, at first, it only announced an end to its service for companies. The decision to shut Cabify down in the country was taken later. And revealed several days after that.
Read the full article in Portuguese
AI translation from the Portuguese. First published in ECO on 28 November 2019.