The car, the platform of the future
For years, countless companies have been trying to work out what the next big platform will be. Perhaps they will find it in the most unlikely place: your garage.
Lately, it seems everything in life is a subscription. There is Spotify’s, for music. There is Netflix’s, for films and series. There is the Nespresso programme that sends coffee to your home. For some people, there is even a toilet paper subscription (yes, it exists). Soon, it may even be a subscription to your car.
The car industry has been through a revolution in recent years, from electric mobility to self-driving. Some cars are already veritable supercomputers on wheels, as any Tesla owner can testify. It is no accident that, in October, the brand was worth more than Toyota, Volkswagen, Daimler, Ford and General Motors… combined. Now that it is valued at 1.07 trillion dollars, even more so.
AI translation from the Portuguese. First published in ECO on 9 December 2021.