Popcorn, only after the adverts
A project by Meo, Nos and Vodafone, in partnership with Accenture, raises doubts about its legality for the Competition Authority. The August 2020 agreement "trapped" customers.
In August 2020, a story in Expresso baffled Portuguese telecoms customers. Meo, Nos and Vodafone were going to require us to watch 30 seconds of advertising before we could access television’s automatic recordings.
The story by my colleague Hugo Séneca caused a stir on social media, where it was easier to find criticism of the technology than praise. As if it were not enough that set-top boxes with recording already weighed more heavily on the monthly bill, now you also had to watch adverts.
AI translation from the Portuguese. First published in ECO on 16 December 2021.