Being able to choose
Apple is going to change an iPhone setting so that apps must get users’ consent before tracking their behaviour. Want to watch me on the internet? Ask me first.
Afonso is a diver and bought a pair of fins that were a bargain. He was not even in the habit of visiting that shop. Had it not been for the advert that appeared in his search, the opportunity would certainly have passed him by.
Stories like Afonso’s are not exactly common. If he were not a character I made up, Afonso would most likely have ignored that advert completely.
Read the full article in Portuguese
AI translation from the Portuguese. First published in ECO on 19 March 2021.