🛒 At the tail end of Europe
Why do we buy so little online? Digital illiteracy is a structural problem in Portugal that has to be tackled with training and wider access to the internet.
Portugal has a problem with digital. For some reason, e-commerce does not seem to “catch on” here.
Let us be fair: the effort has been considerable. There are more and more solutions to help our SMEs sell online, one example being the “Criar Loja Online” (Create an Online Shop) platform, launched by the Government and CTT (the name speaks for itself). Not to mention the “off-the-peg” solutions, such as Shopify and so many others of the same kind.
Read the full article in Portuguese
AI translation from the Portuguese. First published in ECO on 23 April 2020.