Uber and its identity crisis
For some, it is a transport company. Others know it for deliveries. Officially, however, it calls itself a "technology" company. What is Uber?
Uber is committed to Portugal, a market that has served as a launch pad for products such as Uber Green and Uber Connect.
On Thursday morning, the company welcomed politicians and journalists to the opening of its new headquarters in Lisbon, near Campo Pequeno. An investment of “more than 90 million euros” that brings together in one space the operations of Uber and Uber Eats and the support centre for nine countries in southern Europe. Its name: Uber Hub.
Read the full article in Portuguese
AI translation from the Portuguese. First published in ECO on 17 September 2021.