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Pick a fight with Facebook and you get hit

Facebook has stopped accepting money to promote hate messages. It did so for more than a decade, which helped cement its dominance of the market. Today, pick a fight with Facebook and you get hit.

Facebook has stopped allowing paid adverts with hate messages. The “news” was announced live by Mark Zuckerberg on Friday. It is therefore worth assuring you, dear readers, that it really is 2020, not 2007.

Let me explain. It was in November of that year that the company launched what would become one of the two biggest advertising businesses on the internet worldwide (the other is Google’s). Two years later, the machine was already generating a surprising 764 million dollars. Fast forward another ten years, and adverts earned the company almost 69.7 billion in 2019.

Read the full article in Portuguese

AI translation from the Portuguese. First published in ECO on 2 July 2020.

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