3, 2, 1, action
NOS believes cinema will return to what it was before the pandemic, despite the spread of "streaming" and changing consumer habits. The numbers suggest the recovery will be quite a saga.
How long is it since you went to the cinema? It has been a year since I sat in front of the big screen. I saw Nomadland, a film that triumphed at the Oscars despite low box-office takings (but also a small budget). Eating and drinking were not allowed. And I was the only person in the room.
At the start of 2021, life was very different. Since then, with the emergence of the Omicron variant, we have accepted the inevitability of living with the virus. Vaccinated or with natural antibodies, it would take very bad luck for us to go back into lockdown in the same way. Today, the days are more “normal”, at least in rich countries.
AI translation from the Portuguese. First published in ECO on 10 March 2022.